COOKIE POLICY
1. Introduction
BizTranSys Solutions Private Limited (“BizTranSys,” “we,” “us,” or “our”) uses cookies and similar tracking technologies on our website (https://biztransys.com). This Cookie Policy explains what cookies are, which ones we use, why we use them, and how you can manage your preferences.
This policy should be read alongside our Privacy Policy, which provides broader information about how we collect and use personal data.
2. What Are Cookies?
Cookies are small text files that are placed on your device (computer, tablet, or smartphone) when you visit a website. They allow the website to recognise your device on subsequent visits, remember your preferences, and collect information about how you use the site.
Cookies can be:
- Session cookies — temporary files that are deleted when you close your browser
- Persistent cookies — files that remain on your device for a set period or until manually deleted
- First-party cookies — set directly by BizTranSys
- Third-party cookies — set by external services we use (e.g., Google Analytics)
3. Cookies We Use
3.1 Strictly Necessary Cookies
These cookies are essential for the website to function correctly. They cannot be disabled as the site will not work properly without them.
| Cookie Name | Purpose | Duration |
|---|---|---|
wordpress_logged_in_* | Maintains WordPress login session | Session |
wordpress_sec_* | WordPress security token | Session |
PHPSESSID | PHP session identifier for server-side processing | Session |
cookielawinfo-* | Stores your cookie consent preferences | 1 year |
3.2 Analytics & Performance Cookies
These cookies help us understand how visitors interact with our website — which pages are most visited, how long users stay, and where they come from. All data collected is aggregated and anonymous.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
_ga | Google Analytics | Distinguishes unique users | 2 years |
_ga_* | Google Analytics | Maintains session state | 2 years |
_gid | Google Analytics | Identifies users over 24 hours | 24 hours |
_gat | Google Analytics | Throttles request rate | 1 minute |
3.3 Functional Cookies
These cookies allow the website to remember your preferences and provide enhanced, personalised features.
| Cookie Name | Purpose | Duration |
|---|---|---|
wp-settings-* | Stores user interface preferences | 1 year |
wp-settings-time-* | Tracks when preferences were last updated | 1 year |
3.4 Marketing & Third-Party Cookies
If you arrive at our website via a LinkedIn or Google advertisement, those platforms may set their own cookies to track campaign performance. BizTranSys does not control these cookies.
| Provider | Purpose | More Info |
|---|---|---|
| LinkedIn Insight Tag | Tracks conversions and LinkedIn ad performance | LinkedIn Cookie Policy |
| Google Ads | Tracks ad clicks and conversions | Google Privacy Policy |
4. Why We Use Cookies
We use cookies to:
- Ensure the website loads and functions correctly
- Remember your cookie consent choice so we don’t ask repeatedly
- Analyse website traffic and user behaviour to improve our content and services
- Measure the effectiveness of our digital marketing campaigns
- Provide a more personalised experience on repeat visits
5. Managing Your Cookie Preferences
You have the right to accept, decline, or withdraw consent for non-essential cookies at any time. You can do this through:
Browser settings — Most browsers allow you to block or delete cookies through their privacy settings. Here are direct links for major browsers:
Google Analytics opt-out — You can prevent Google Analytics from collecting your data by installing the Google Analytics Opt-out Browser Add-on.
LinkedIn opt-out — You can manage LinkedIn ad preferences via your LinkedIn account settings.
Please note: Disabling essential cookies will affect website functionality. Disabling analytics cookies will not affect your browsing experience but will limit our ability to improve the site.
6. Cookies and Personal Data
Some cookies may be associated with personal data (such as your IP address). Where this is the case, our Privacy Policy applies. We process this data in accordance with India’s Digital Personal Data Protection Act, 2023 and other applicable regulations.
7. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our business practices. The “Last Updated” date at the top of this page will always reflect the most recent version. We recommend checking this page periodically.
8. Contact Us
If you have any questions about our use of cookies, please contact:
BizTranSys Solutions Private Limited 401-406, Regus, 45 Baner Street, Veerbhadra Nagar, Pune 411045, India Email: empower@biztransys.com Phone: +91-7718095039