COOKIE POLICY

1. Introduction

BizTranSys Solutions Private Limited (“BizTranSys,” “we,” “us,” or “our”) uses cookies and similar tracking technologies on our website (https://biztransys.com). This Cookie Policy explains what cookies are, which ones we use, why we use them, and how you can manage your preferences.

This policy should be read alongside our Privacy Policy, which provides broader information about how we collect and use personal data.


2. What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, or smartphone) when you visit a website. They allow the website to recognise your device on subsequent visits, remember your preferences, and collect information about how you use the site.

Cookies can be:

  • Session cookies — temporary files that are deleted when you close your browser
  • Persistent cookies — files that remain on your device for a set period or until manually deleted
  • First-party cookies — set directly by BizTranSys
  • Third-party cookies — set by external services we use (e.g., Google Analytics)

3. Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential for the website to function correctly. They cannot be disabled as the site will not work properly without them.

Cookie NamePurposeDuration
wordpress_logged_in_*Maintains WordPress login sessionSession
wordpress_sec_*WordPress security tokenSession
PHPSESSIDPHP session identifier for server-side processingSession
cookielawinfo-*Stores your cookie consent preferences1 year

3.2 Analytics & Performance Cookies

These cookies help us understand how visitors interact with our website — which pages are most visited, how long users stay, and where they come from. All data collected is aggregated and anonymous.

Cookie NameProviderPurposeDuration
_gaGoogle AnalyticsDistinguishes unique users2 years
_ga_*Google AnalyticsMaintains session state2 years
_gidGoogle AnalyticsIdentifies users over 24 hours24 hours
_gatGoogle AnalyticsThrottles request rate1 minute

3.3 Functional Cookies

These cookies allow the website to remember your preferences and provide enhanced, personalised features.

Cookie NamePurposeDuration
wp-settings-*Stores user interface preferences1 year
wp-settings-time-*Tracks when preferences were last updated1 year

3.4 Marketing & Third-Party Cookies

If you arrive at our website via a LinkedIn or Google advertisement, those platforms may set their own cookies to track campaign performance. BizTranSys does not control these cookies.

ProviderPurposeMore Info
LinkedIn Insight TagTracks conversions and LinkedIn ad performanceLinkedIn Cookie Policy
Google AdsTracks ad clicks and conversionsGoogle Privacy Policy

4. Why We Use Cookies

We use cookies to:

  • Ensure the website loads and functions correctly
  • Remember your cookie consent choice so we don’t ask repeatedly
  • Analyse website traffic and user behaviour to improve our content and services
  • Measure the effectiveness of our digital marketing campaigns
  • Provide a more personalised experience on repeat visits

5. Managing Your Cookie Preferences

You have the right to accept, decline, or withdraw consent for non-essential cookies at any time. You can do this through:

Browser settings — Most browsers allow you to block or delete cookies through their privacy settings. Here are direct links for major browsers:

Google Analytics opt-out — You can prevent Google Analytics from collecting your data by installing the Google Analytics Opt-out Browser Add-on.

LinkedIn opt-out — You can manage LinkedIn ad preferences via your LinkedIn account settings.

Please note: Disabling essential cookies will affect website functionality. Disabling analytics cookies will not affect your browsing experience but will limit our ability to improve the site.


6. Cookies and Personal Data

Some cookies may be associated with personal data (such as your IP address). Where this is the case, our Privacy Policy applies. We process this data in accordance with India’s Digital Personal Data Protection Act, 2023 and other applicable regulations.


7. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our business practices. The “Last Updated” date at the top of this page will always reflect the most recent version. We recommend checking this page periodically.


8. Contact Us

If you have any questions about our use of cookies, please contact:

BizTranSys Solutions Private Limited 401-406, Regus, 45 Baner Street, Veerbhadra Nagar, Pune 411045, India Email: empower@biztransys.com Phone: +91-7718095039